According to an article at USA Today, NASCAR has named Brent Dewar as the new COO.

Before NASCAR, Dewar worked at General Motors for more than 30 years. He retired from GM in 2010 when he was Vice President of Chevrolet. Over the last year, he has been working with Nascar as a consultant on “transforming its competition with new approaches on rules, penalties, officiating and inspection.”

According to Nascar chairman Brian France, “In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports.¬†Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the (manufacturers), teams, tracks, broadcast partners and others to grow the sport over the next decade.”

While at GM, one of Brent’s responsibilities was to oversee the companies motor sports program. He also was instrumental in launching the volt electric car as well as adapting initiatives in digital and social media. These areas will be key for NASCAR as they will look to Brent Dewar’s guidance in an effort to rebuild its fan base.

Since 2006, NASCAR has functioned without a COO. The last person to fill the role was George Pyne.

Brent Dewar will begin his new role on January 6th in Florida. His goal in the first few months is to solicit as much information from the industry as possible.