Since his music career launched in 2003, Curtis Jackson, better known as rapper 50 cent, has expanded his interests well outside of the music industry. In the years since his debut, Jackson has invested in multiple ventures, including clothing lines, film production, audio equipment companies, and other consumer products like Vitamin Water—an investment in a small company at the time that ended up making him millions when the product got off the ground.
Jackson is currently continuing to expand his business ventures to NASCAR. Later this year SMS Audio, a line of headphones and accessories founded by Jackson in 2011, will appear as an associate sponsor for the season on the cars of Parker Kligerman and Cole Whitt, two Swan Racing drivers who are entered to compete in the NASCAR Spring Cup Series. The owner of Swan Racing, Brandon Davis, says the deal is for multiple years, implying that SMS Audio could become a primary sponsor of Swan Racing.
Swan Racing was founded in late 2012 and competed last season as a one-car team with primary driver David Stemme. In the season, the team achieved five top-twenty finishes. Swan Racing expanded to two full-time entries for 2014 and looks forward to continuing to grow.
While Davis and Jackson seem to come from completely different ends of the spectrum when it comes to interests and lifestyle, both men agree that from an entrepreneurial and marketing standpoint, the match could not be more perfect. When talking about the recent partnership, Davis pointed out that NASCAR itself had a lot to do with the pair coming together. He said, “NASCAR’s structure, it really allows for and opens the door for entrepreneurs to come in and use this platform for different kinds of marketing opportunities, and this is one of them.”